MR.DIY Indonesia
Retail
2024 - Present
AVAILABLE FOR FREELANCE
HAIDIR ALY
Years of Experience
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INDUSTRIES MANAGED
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BRANDS HANDLED
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AVG. MONTHLY BUDGET SPENT
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B
Performance Marketing
Paid Ads
Google Ads
Meta Ads
TikTok Ads
Web Analytics
Data-Driven Strategy
O2O Marketing
ROI Optimization
Performance Marketing
Paid Ads
Google Ads
Meta Ads
TikTok Ads
Web Analytics
Data-Driven Strategy
O2O Marketing
ROI Optimization
NOTEWORTHYPROJECTS
Driving impactful digital strategies that convert. From performance-driven campaigns to data-backed optimizations, I craft marketing solutions that enhance brand visibility, engagement, and ROI. Every project is a blend of creativity, analytics, and strategic execution.
ABOUT ME
I'm Haidir. I've been in digital marketing since 2019. Started from the creative side, found my footing in performance, and never looked back.
Now I run full-funnel paid media campaigns across platforms and channels, currently focused on driving O2O growth for MR. DIY Indonesia. On the side, I build practical tools for performance marketers.
Outside my full-time role, I'm also actively taking on freelance and project-based work in the same field, and open to other digital marketing services as well.
TOOLS BUILT FOR
PERFORMANCE MARKETERS
Free & premium tools I built from real campaign experience.
Designed to save time, sharpen decisions, and make the numbers make sense.
WHAT I DO
Core expertise
(1)
Performance Marketing & Paid Media
Full-funnel paid media strategy and execution across Meta, Google, TikTok, Programmatic, etc. From campaign architecture and audience targeting to optimization, O2O measurement, and reporting.
Web Analytics & Tracking
GTM setup, pixel implementation, conversion tracking, and campaign measurement. Making sure every click and conversion is properly attributed.
Digital Marketing Consultation
Strategy sessions, campaign audits, and media plan reviews for brands or marketers who need a second pair of eyes.
Also available through my network
(2)
Web Management
WordPress setup, landing pages, and basic web optimization.
(3)
Social Media Management
Content planning, posting, and community management.
(4)
Marketplace Management
Tokopedia, Shopee, and other marketplace optimization.
(5)
KOL / Influencer Management
Influencer sourcing, briefing, and campaign coordination.
* Additional services are delivered with my trusted team for full-service projects.
FULL TIME EXPERIENCE
Feb '24
– Present
– Present
MR. DIY Indonesia
Digital Marketing Asst. Manager
Drove 80x O2O rate improvement and 2.9% sales increase through integrated footfall measurement strategy across Meta, Google, TikTok, and Programmatic — managing full campaign budgets and reporting.
Oct '23
– Jan '24
– Jan '24
Giraffic Agency
Performance Marketing Manager
Led multi-platform campaign execution, managed team performance and KPIs, and drove data-driven optimization across client accounts.
Nov '21
– Sep '23
– Sep '23
Bounche Indonesia
Digital Media Performance
Managed paid media across 10+ brands including Acer, Wuling, Paxel, Mazda, and UOB — delivering 10x+ ROAS and 30K+ app installs across campaigns.
Jan '21
– Oct '21
– Oct '21
Communic8 Agency
Digital Advertiser
Executed paid digital campaigns for Borong Indonesia, Daikin, and MSIG — managing budgets, A/B testing, and creative recommendations to hit KPIs.
Apr '20
– Dec '20
– Dec '20
TurnkeyID
Digital Marketing Specialist
Ran multi-platform digital advertising campaigns alongside SEO and content strategy — leveraging data-driven insights to improve conversions and ROI.
PROJECT-BASED EXPERIENCE
Oct '22
– Jan '23
– Jan '23
BERT'S
PAID ADS CONSULTANT
Advised internal teams on digital advertising strategy, troubleshot technical issues, recommended best practices for campaign success, and set up infrastructure for paid media integration.
Jul '22
– Oct '22
– Oct '22
MYFUNDACTION INDONESIA
DIGITAL MARKETING
Managed budgets, quality, and KPIs for paid digital advertising, developed campaigns for the Indonesian market, conducted A/B testing for optimization, and provided creative direction for ad visuals and materials.
Jan '22
– Oct '22
– Oct '22
BANTOO.ID
PAID ADS SPECIALIST
Managed Facebook Ads budgets and quality, optimized campaigns through A/B testing, improved ROAS by 30%, and provided strategic direction for ad creatives and materials.
Mar '21
– Oct '21
– Oct '21
READTOTRADE
DIGITAL MARKETING SPECIALIST
Developed and executed strategic social media marketing campaigns, content plans, and paid advertising initiatives, while collaborating with teams to ensure quality, engagement, and brand consistency.
SKILLS & TOOLS
Meta Ads
Google Ads
TikTok Ads
Marketplace Ads
Google Analytics
Google Tag Manager
and many more...
AWARDS
VIDEO ADS HEROES
MARKETEERS DIGITAL MARKETING HEROES 2024
Recognized for contributing to MR.DIY Indonesia's video-based campaign, which successfully enhanced brand engagement and store traffic. The campaign achieved key results, including a 52x increase in Google Maps Get Directions and a 2.3% visit rate through TikTok Footfall Measurement, showcasing the effectiveness of targeted digital advertising.
DIGITAL MARKETING
WOW BRAND AWARD 2025
Winner of The Indonesia Branding Campaign of The Year 2025 – Digital Marketing category for driving 80x more store directions, 4.2% visit uplift, and 20% transaction growth in top stores.
WHAT THEY SAID ABOUT ME
"Despite only 4 month working in Giraffic, Haidir made a lot of improvement in Performance Marketing Department. Haidir made a smooth workflow and systems that can be use in the future whoever leads the team. I believe Haidir will become a rockstar in Performance Marketing Industry!"
"Haidir is a highly skilled digital marketer with exceptional expertise in digital placement, strong managerial abilities, and the ability to streamline work processes effectively. He excels in both technical and sales aspects of placement, communicates well across different levels, and brings significant value to any company."
"Haidir Aly is a motivated, forward thinking and intelligent digital media executive with lots of knowledge in his field. He has a very strong work ethic and unparalleled analytical and problem solving skills. Haidir Aly provided outstanding results for Bounche Indonesia. Whenever I had a problem, there has never been a time he has left me without a solution. Through the years, we worked on various projects and I was impressed by his manner of doing a great job. He is an absolutely remarkable person."
"Haidir Aly is one of the greatest among all people I've ever worked with. He consistently demonstrated a strong work ethic at Bounche Indonesia and a dedication to success. Haidir Aly is dedicated, self-motivated, methodical, and very capable. He is ready to deal with difficult situations and solve the problems on time. He always takes care of the job. I could always depend on him to set the best example as digital media performance at Bounche Indonesia. He learns quickly and I would have no doubt in working with Haidir Aly once again in the future."
"I highly recommend Haidir as a digital media buyer. His motivation to enhance campaign performance is truly commendable. Haidir's proactive initiatives consistently uplift our campaigns. He's a quick learner, always seeking growth opportunities. Dependable and dedicated, you can rely on him for any task. Haidir constantly refines his approach, delivering valuable insights and impactful results. His advanced technical skills in digital ads and analytical abilities are impressive. Haidir's a standout professional who adds value to any team, and I'm confident he'll continue to excel!"
"Haidir did a fantastic job managing the digital ads. Haidir always gives his all and takes the time to discuss about ad projects. Haidir will assist you in making a decision if you are extremely confused."
"Haidir has made me amazed with his ability eventhough in the small scales of digital marketing since his first day in Bounche. A good learner to improve his skills and know how to grow his mindset to be a great marketer. He is a highly focused person as well as high responsible and can add to any team he is a part of. No doubt for me to recommend him."
"We’ve joined on several projects, and Haidir is one of the best people I had as a partner, easy to work with him. He has curiosity about Digital Marketing and fast learner. I highly recommend his expertise to any person looking for an out of the box thinker."
"Haidir is that kind of office mate who can turn anything into comedy. He contributes to his company with his excellent works and ideas whilst being so adaptive to every situation. Haidir also works well under pressure and his creative mind has inspired others to work better in the office."
"Haidir is a talented digital marketer with a rare combination of fresh ideas and good communication skills. Haidir's talent as Digital Marketer makes him a valuable team member. I am sure he will be an asset to the next organization he joins."
FREQUENTLY ASKED QUESTIONS
I have experience working across various industries including but not limited to retail, technology, automotive, NGOs, etc
As a digital marketer, I offer a range of services including performance marketing/paid ads, social media management, website management, marketplace management, KOL/Influencer Management, website development, and many more. My goal is to provide end-to-end digital solutions that effectively communicate your message and resonate with your audience through digital realm.
Yes. I’m currently available for freelance and project-based work. Whether it’s a short consultation or a long-term campaign management role, feel free to reach out through the contact page.
LET'S WORK TOGETHER
CONTACT NOW
Based in Jakarta, I am a digital & performance marketer that brings over six years of experience in driving data-driven strategies that enhance brand growth and revenue across industries.
