HAIDIR ALY
NOTEWORTHYPROJECTS
Real campaigns. Real results. From performance-driven paid media to data-backed O2O measurement. Here's a look at my selected works that moved the needle.
MR.DIY Indonesia
Retail · 1,200+ storesChallenge
Drive measurable in-store footfall from digital ads — in a market where O2O attribution was largely unproven for retail at this scale.
Approach
- Built trackable O2O measurement using Google Ads + TikTok Footfall
- Ran Performance Max + video ads targeting store proximity audiences
- Iterated creative based on store-visit conversion signals
Results
80x
O2O rate improvement
52x
Google Maps directions
45%
CPM reduction
Acer Indonesia
Consumer ElectronicsChallenge
Grow brand reach and drive online sales across multiple product lines while maintaining ROAS well above target in a competitive electronics category.
Approach
- Restructured Google Shopping and Search campaigns by product category and margin tier
- Scaled Meta reach campaigns with audience segmentation to hit mass awareness goals
- Optimized bidding strategy to progressively reduce CPC and CPA over campaign cycles
Results
55M+
Total reach
10x+
ROAS vs target
51%
CPC decrease
30%
CPA decrease
Multiple brands across retail, automotive, logistics, and more.
About Me
I'm Haidir. I've been in digital marketing since 2019. Started from the creative side, found my footing in performance, and never looked back.
Now I run full-funnel paid media campaigns across platforms and channels, currently focused on driving O2O growth for MR. DIY Indonesia. On the side, I build practical tools for performance marketers.
Outside my full-time role, I'm also actively taking on freelance and project-based work in the same field, and open to other digital marketing services as well.
Brands I've Work With
Tools Built for
Performance Marketers
Free & premium tools I built from real campaign experience.
Designed to save time, sharpen decisions, and make the numbers make sense.
ROAS Calculator
Break-even ROAS, unit economics, 10 profit scenarios
Media Plan Template
Full funnel planning, KPI estimator, client-ready dashboard
Paid Ads Testing Tracker
Log experiments, auto-scoring, win rate dashboard per platform
All-in-One Digital Ads Toolkit
3 tools + 2 bonus — ROAS Calculator, Media Plan, Testing Tracker
WHAT I DO
(1)
Performance Marketing & Paid Media
Full-funnel paid media strategy and execution across Meta, Google, TikTok, Programmatic, etc. From campaign architecture and audience targeting to optimization, O2O measurement, and reporting.
Web Analytics & Tracking
GTM setup, pixel implementation, conversion tracking, and campaign measurement. Making sure every click and conversion is properly attributed.
Digital Marketing Consultation
Strategy sessions, campaign audits, and media plan reviews for brands or marketers who need a second pair of eyes.
Also available through my network
(2)
Web Management
WordPress setup, landing pages, and basic web optimization.
(3)
Social Media Management
Content planning, posting, and community management.
(4)
Marketplace Management
Tokopedia, Shopee, and other marketplace optimization.
(5)
KOL / Influencer Management
Influencer sourcing, briefing, and campaign coordination.
* Additional services are delivered with my trusted team for full-service projects.
FULL TIME EXPERIENCE
– Present
MR. DIY Indonesia
Digital Marketing Asst. Manager
Drove 80x O2O rate improvement and 2.9% sales increase through integrated footfall measurement strategy across Meta, Google, TikTok, and Programmatic — managing full campaign budgets and reporting.
– Jan '24
Giraffic Agency
Performance Marketing Manager
Led multi-platform campaign execution, managed team performance and KPIs, and drove data-driven optimization across client accounts.
– Sep '23
Bounche Indonesia
Digital Media Performance
Managed paid media across 10+ brands including Acer, Wuling, Paxel, Mazda, and UOB — delivering 10x+ ROAS and 30K+ app installs across campaigns.
– Oct '21
Communic8 Agency
Digital Advertiser
Executed paid digital campaigns for Borong Indonesia, Daikin, and MSIG — managing budgets, A/B testing, and creative recommendations to hit KPIs.
– Dec '20
TurnkeyID
Digital Marketing Specialist
Ran multi-platform digital advertising campaigns alongside SEO and content strategy — leveraging data-driven insights to improve conversions and ROI.
PROJECT-BASED EXPERIENCE
– Jan '23
BERT'S
Paid Ads Consultant
Advised internal teams on digital advertising strategy, troubleshot technical issues, recommended best practices for campaign success, and set up infrastructure for paid media integration.
– Oct '22
MyFundAction Indonesia
Digital Marketing
Managed budgets, quality, and KPIs for paid digital advertising, developed campaigns for the Indonesian market, conducted A/B testing for optimization, and provided creative direction for ad visuals and materials.
– Oct '22
Bantoo.id
Paid Ads Specialist
Managed Facebook Ads budgets and quality, optimized campaigns through A/B testing, improved ROAS by 30%, and provided strategic direction for ad creatives and materials.
– Oct '21
ReadToTrade
Digital Marketing Specialist
Developed and executed strategic social media marketing campaigns, content plans, and paid advertising initiatives, while collaborating with teams to ensure quality, engagement, and brand consistency.
Skills & Tools
Meta Ads
Google Ads
TikTok Ads
Marketplace Ads
Google Analytics
Google Tag Managerand many more...
Awards
Video Ads Heroes
Recognized for contributing to MR.DIY Indonesia's video-based campaign, which successfully enhanced brand engagement and store traffic. The campaign achieved key results, including a 52x increase in Google Maps Get Directions and a 2.3% visit rate through TikTok Footfall Measurement, showcasing the effectiveness of targeted digital advertising.
Indonesia Branding Campaign of the Year
Winner of The Indonesia Branding Campaign of The Year 2025 – Digital Marketing category for driving 80x more store directions, 4.2% visit uplift, and 20% transaction growth in top stores.
WHAT THEY SAIDABOUT ME
"Despite only 4 months working in Giraffic, Haidir made a lot of improvement in Performance Marketing Department. Haidir made a smooth workflow and systems that can be used in the future whoever leads the team. I believe Haidir will become a rockstar in Performance Marketing Industry!"
"We've joined on several projects, and Haidir is one of the best people I had as a partner, easy to work with him. He has curiosity about Digital Marketing and is a fast learner. I highly recommend his expertise to any person looking for an out of the box thinker."
"Haidir is a highly skilled digital marketer with exceptional expertise in digital placement, strong managerial abilities, and the ability to streamline work processes effectively. He excels in both technical and sales aspects, communicates well across different levels, and brings significant value to any company."
"I highly recommend Haidir as a digital media buyer. His motivation to enhance campaign performance is truly commendable. He's a quick learner, always seeking growth opportunities. Haidir constantly refines his approach, delivering valuable insights and impactful results. His advanced technical skills in digital ads and analytical abilities are impressive."
"Haidir Aly is a motivated, forward thinking and intelligent digital media executive with lots of knowledge in his field. He has a very strong work ethic and unparalleled analytical and problem solving skills. Whenever I had a problem, there has never been a time he has left me without a solution."
"Haidir is that kind of office mate who can turn anything into comedy. He contributes to his company with his excellent works and ideas whilst being so adaptive to every situation. Haidir also works well under pressure and his creative mind has inspired others to work better."
"Haidir Aly is one of the greatest among all people I've ever worked with. He consistently demonstrated a strong work ethic and a dedication to success. He learns quickly and I would have no doubt in working with Haidir Aly once again in the future."
"Haidir is a talented digital marketer with a rare combination of fresh ideas and good communication skills. His talent as Digital Marketer makes him a valuable team member. I am sure he will be an asset to the next organization he joins."
"Haidir did a fantastic job managing the digital ads. Haidir always gives his all and takes the time to discuss about ad projects. Haidir will assist you in making a decision if you are extremely confused."
"Haidir has made me amazed with his ability even though in the small scales of digital marketing since his first day in Bounche. A good learner to improve his skills and know how to grow his mindset to be a great marketer. No doubt for me to recommend him."
FREQUENTLY
ASKED QUESTIONS
My deepest experience is in retail, consumer electronics, automotive, and logistics — but I've also worked with crowdfunding platforms and NGOs. The common thread is brands that need measurable results from digital, whether that's ROAS, in-store footfall, or donation volume.
It depends on what you need. Some clients bring me in for full campaign management — strategy, execution, reporting, and optimization end-to-end. Others need a one-time audit or media plan review. I'm flexible on scope, but always hands-on with the actual work.
Paid media across Meta, Google, TikTok, and Programmatic is my core. But I also handle tracking setup, GTM, pixel implementation, and campaign analytics. For broader needs like social media management, marketplace, or KOL — I work with a trusted network to deliver full-service projects.
I don't report impressions as a win. I focus on metrics that tie back to real business outcomes — ROAS, CPA, store visits, conversion rate, or whatever KPI actually matters for your campaign. Measurement frameworks get built before launch, not after things go wrong.
Yes. I'm currently open to freelance, retainer, and project-based engagements. Whether it's a short campaign sprint or an ongoing role, feel free to reach out through the contact page or schedule a quick call directly.
It varies by scope and duration. I work on both project-based fees and monthly retainers. The best way to figure out what makes sense is a quick conversation — you can schedule one directly via the Contact page.
Let's Work
Together
Based in Jakarta, I'm a digital & performance marketer with 7+ years of experience driving data-driven strategies that enhance brand growth and revenue across industries.
