MR.DIY Indonesia
Retail
2024 - Present
AVAILABLE FOR FREELANCE
HAIDIR ALY
NOTEWORTHY PROJECTS
Driving impactful digital strategies that convert. From performance-driven campaigns to data-backed optimizations, I craft marketing solutions that enhance brand visibility, engagement, and ROI. Every project is a blend of creativity, analytics, and strategic execution.
MORE ABOUT HAIDIR©
MY NAME IS HAIDIR ALY. I’VE BEEN WORKING PROFESSIONALLY SINCE 2019. STARTING MY JOURNEY AS A PART OF CREATIVE PRODUCTION TEAM, THEN I LEARN TO RUN MY VERY FIRST DIGITAL MARKETING CAMPAIGN. FROM THAT, I FELL IN LOVE WITH THE FIELD OF DIGITAL MARKETING, ESPECIALLY PERFORMANCE MARKETING.
Now, I do Digital Marketing, Digital Advertising, and Performance Marketing and currently handling multiple brands, campaigns, and paid media channels in various industries in a daily basis.
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MY EXPERTISE
(1) PERFORMANCE MARKETING
Optimize campaigns to drive measurable results. Leverage data-driven insights and strategic targeting to maximize ROI and reach the right audience effectively.
(2) WEB MANAGEMENT
Keep your website running flawlessly and efficiently. Every update, optimization, and detail contributes to a seamless user experience.
(3) SOCIAL MEDIA MANAGEMENT
Build, engage, and grow your audience. Every post, interaction, and strategy shapes a stronger social presence.
(4) MARKETPLACE MANAGEMENT
Optimize your store for seamless shopping experiences. Every listing, order, and customer touchpoint shapes your e-commerce success.
(5) KOL/INFLUENCER MANAGEMENT
Collaborate with key opinion leaders (KOLs) and influencers to amplify your brand's reach and credibility. From identifying the right influencers to crafting impactful campaigns, I ensure seamless partnerships that align with your brand goals and deliver measurable results.
MOTIVATION
More than just a career, digital marketing is a dynamic avenue for bringing ideas to life and achieving measurable impact. You have the power to tell stories, amplify brands, and create campaigns that truly connect with audiences. In the ever-evolving digital world, the possibilities are endless. You can work flexibly—collaborating with a diverse team or strategizing remotely. And nothing beats the thrill of seeing your campaigns drive real results in real time.
As a digital and performance marketer, you blend creativity and data to craft campaigns that inform, engage, and convert. Every day is a new challenge—one day you’re brainstorming ad creatives, the next you’re optimizing campaigns to lower costs and boost ROI. It’s a perfect mix of strategy, innovation, and analytics that keeps you learning and adapting. Digital marketing keeps you sharp and on the cutting edge!
FULL TIME EXPERIENCE
MR.DIY INDONESIA
DIGITAL MARKETING ASST. MANAGER FEB '24 - PRESENT
Optimized Online-to-Offline (O2O) strategies using trackable footfall measurement, Google Ads, and Performance Max, driving a 1.95% visit uplift, 80x O2O rate improvement, 80% higher contest conversions, a 2.9% sales increase, and a 45% CPM reduction while managing budgets, analyzing trends, and delivering data-driven performance reports.
GIRAFFIC AGENCY
PERFORMANCE MARKETING MANAGER OCT '23 – JAN '24
Planned and executed multi-platform digital advertising campaigns, managed budgets and KPIs, optimized performance through data-driven insights, led a skilled team, and fostered a results-driven culture for continuous improvement.
DIGITAL MEDIA PERFORMANCE
BOUNCHE INDONESIA NOV '21 - SEP '23
Planned and executed multi-platform digital advertising campaigns, managed budgets and KPIs, optimized performance through data-driven insights, and maintained client communications across various industries, handling brands such as Acer, American Tourister, Allianz, Djarum Foundation, Mazda, Paxel, RS Pondok Indah, Samsonite, UOB, and Wuling.
DIGITAL ADVERTISER
COMMUNIC8 AGENCY JAN '21 - OCT '21
Managed budgets, quality, and KPIs for paid digital advertising, planned and executed campaigns, conducted A/B testing for optimization, and provided creative recommendations for brands like Borong Indonesia (B2B), Daikin Indonesia (Home Appliances), and MSIG (Insurance).
DIGITAL MARKETING SPECIALIST
TURNKEYID APR '20 - DEC '20
Optimized website performance through technical recommendations, link-building, and UX improvements, developed content marketing strategies, managed multi-platform digital advertising campaigns, controlled budgets and KPIs, and leveraged data-driven insights to enhance conversions and ROI.
PROJECT-BASED EXPERIENCE
PAID ADS CONSULTANT
BERT'S OCT '22 - JAN '23
Advised internal teams on digital advertising strategy, troubleshot technical issues, recommended best practices for campaign success, and set up infrastructure for paid media integration.
DIGITAL MARKETING
MYFUNDACTION INDONESIA JUL '22 - OCT '22
Managed budgets, quality, and KPIs for paid digital advertising, developed campaigns for the Indonesian market, conducted A/B testing for optimization, and provided creative direction for ad visuals and materials.
PAID ADS SPECIALIST
BANTOO.ID JAN '22 - OCT '22
Managed Facebook Ads budgets and quality, optimized campaigns through A/B testing, improved ROAS by 30%, and provided strategic direction for ad creatives and materials.
DIGITAL MARKETING SPECIALIST
READTOTRADE MAR '21 - OCT '21
Developed and executed strategic social media marketing campaigns, content plans, and paid advertising initiatives, while collaborating with teams to ensure quality, engagement, and brand consistency.
SKILLS &
TOOLS
GOOGLE ANALYTICS
WEB ANALYTICS
Powerful web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help optimize decision-making and growth.
DIGITAL ADVERTISING
PAID ADVERTISING
Digital Paid Advertising leverages multiple platforms, including LinkedIn Ads, Meta Ads, Google Ads, and TikTok Ads, to create targeted campaigns, optimize ROI, and maximize audience reach across diverse channels.
LOOKER STUDIO
DATA REPORTING
A dynamic reporting platform that transforms raw data from various sources into interactive dashboards and visualizations, enabling clear insights and data-driven decision-making.
GOOGLE TAG MANAGER
SCRIPTS & TAGS MANAGEMENT
A powerful tool that streamlines the deployment and management of marketing tags and tracking codes across websites and apps, enabling efficient and accurate data collection.
SEARCH ENGINE OPTIMIZATION
Combines strategies and tools like Ahrefs, Semrush, and Google Search Console to optimize website performance, improve search engine rankings, analyze competitor data, and track keyword performance for sustained organic growth.
AWARDS
VIDEO ADS HEROES
MARKETEERS DIGITAL MARKETING HEROES 2024
Recognized for contributing to MR.DIY Indonesia's video-based campaign, which successfully enhanced brand engagement and store traffic. The campaign achieved key results, including a 52x increase in Google Maps Get Directions and a 2.3% visit rate through TikTok Footfall Measurement, showcasing the effectiveness of targeted digital advertising.
DIGITAL MARKETING
WOW BRAND AWARD 2025
Winner of The Indonesia Branding Campaign of The Year 2025 – Digital Marketing category for driving 80x more store directions, 4.2% visit uplift, and 20% transaction growth in top stores.
WHAT THEY SAID ABOUT ME
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"Despite only 4 month working in Giraffic, Haidir made a lot of improvement in Performance Marketing Department. Haidir made a smooth workflow and systems that can be use in the future whoever leads the team. I believe Haidir will become a rockstar in Performance Marketing Industry!"
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"Haidir is a highly skilled digital marketer with exceptional expertise in digital placement, strong managerial abilities, and the ability to streamline work processes effectively. He excels in both technical and sales aspects of placement, communicates well across different levels, and brings significant value to any company."
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"Haidir Aly is a motivated, forward thinking and intelligent digital media executive with lots of knowledge in his field. He has a very strong work ethic and unparalleled analytical and problem solving skills. Haidir Aly provided outstanding results for Bounche Indonesia. Whenever I had a problem, there has never been a time he has left me without a solution. Through the years, we worked on various projects and I was impressed by his manner of doing a great job. He is an absolutely remarkable person."
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"Haidir Aly is one of the greatest among all people I've ever worked with. He consistently demonstrated a strong work ethic at Bounche Indonesia and a dedication to success. Haidir Aly is dedicated, self-motivated, methodical, and very capable. He is ready to deal with difficult situations and solve the problems on time. He always takes care of the job. I could always depend on him to set the best example as digital media performance at Bounche Indonesia. He learns quickly and I would have no doubt in working with Haidir Aly once again in the future."
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"I highly recommend Haidir as a digital media buyer. His motivation to enhance campaign performance is truly commendable. Haidir's proactive initiatives consistently uplift our campaigns. He's a quick learner, always seeking growth opportunities. Dependable and dedicated, you can rely on him for any task. Haidir constantly refines his approach, delivering valuable insights and impactful results. His advanced technical skills in digital ads and analytical abilities are impressive. Haidir's a standout professional who adds value to any team, and I'm confident he'll continue to excel!"
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"Haidir did a fantastic job managing the digital ads. Haidir always gives his all and takes the time to discuss about ad projects. Haidir will assist you in making a decision if you are extremely confused."
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"Haidir has made me amazed with his ability eventhough in the small scales of digital marketing since his first day in Bounche. A good learner to improve his skills and know how to grow his mindset to be a great marketer. He is a highly focused person as well as high responsible and can add to any team he is a part of. No doubt for me to recommend him."
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"We’ve joined on several projects, and Haidir is one of the best people I had as a partner, easy to work with him. He has curiosity about Digital Marketing and fast learner. I highly recommend his expertise to any person looking for an out of the box thinker."
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"Haidir is that kind of office mate who can turn anything into comedy. He contributes to his company with his excellent works and ideas whilst being so adaptive to every situation. Haidir also works well under pressure and his creative mind has inspired others to work better in the office."
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"Haidir is a talented digital marketer with a rare combination of fresh ideas and good communication skills. Haidir's talent as Digital Marketer makes him a valuable team member. I am sure he will be an asset to the next organization he joins."
FREQUENTLY ASKED QUESTIONS
I have experience working across various industries including but not limited to retail, technology, automotive, NGOs, etc
As a digital marketer, I offer a range of services including performance marketing/paid ads, social media management, website management, marketplace management, KOL/Influencer Management, website development, and many more. My goal is to provide end-to-end digital solutions that effectively communicate your message and resonate with your audience through digital realm.
LET'S WORK TOGETHER
CONTACT NOW
BASED IN TANGERANG, I AM A DIGITAL & PERFORMANCE MARKETER I THAT BRINGS OVER FOUR YEARS OF EXPERIENCE IN DRIVING DATA-DRIVEN STRATEGIES THAT ENHANCE BRAND GROWTH AND REVENUE ACROSS INDUSTRIES.
