MR.DIY INDONESIA

MR.DIY is a retail company that sells a wide range of household goods and accessories. Trusted by millions of families, MR.DIY is the go-to store for various household needs. With over 18,000 products, easy accessibility, and affordable prices, MR.DIY now has more than 900 stores in Indonesia and 4,000 stores worldwide across 13 countries.

Awarenes & Consideration

Meta, TikTok, Google, Website

As a retail company selling over 18,000 products offline and without a digital sales channel, we struggle to track offline-to-online (O2O) traffic and boost sales and transactions from digital sources. We are unable to determine which store traffic comes from digital channels and which does not.

- Develop and implement trackable footfall measurement, resulting in a 1.95% average visit uplift, 19K trackable O2O store visits, and a 3.25% average visit rate.


- Increased average sales by 2.9% and average transactions by 4% through digital O2O footfall measurement and Performance MaxInitiate, improve, and optimize Online-to-Offline (O2O) activities through Google Maps combined with Google Ads, achieving an 80x improvement in the O2O rate.

- Reduce CPM efficiently by 45%.

- Won Marketeers Digital Marketing Heroes Award for Video Ads Heroes category, for contributing to MR.DIY Indonesia's video-based campaign, which successfully enhanced brand engagement and store traffic. The campaign achieved key results, including a 52x increase in Google Maps Get Directions and a 2.3% visit rate through TikTok Footfall Measurement, showcasing the effectiveness of targeted digital advertising.