MR.DIY Indonesia

MR.DIY is a retail company that sells a wide range of household goods and accessories. Trusted by millions of families, MR.DIY is the go-to store for various household needs. With over 18,000 products, easy accessibility, and affordable prices, MR.DIY now has more than 900 stores in Indonesia and 4,000 stores worldwide across 13 countries.

Awareness & Consideration

Meta, TikTok, Google, Website

As a retail company selling over 18,000 products offline and without a digital sales channel, we struggle to track offline-to-online (O2O) traffic and boost sales and transactions from digital sources. We are unable to determine which store traffic comes from digital channels and which does not.

• Trackable footfall measurement resulted in 1.95% average visit uplift and 19K trackable O2O store visits.

• Average sales increased by 2.9% and transactions rose 4% via O2O footfall measurement + Performance Max.

• 20% transaction growth in top stores through an integrated O2O + Google Maps strategy.