Paxel

Paxel Indonesia has launched a new app and is seeking maximum awareness and app installations. Therefore, they are running a full-funnel campaign encompassing Awareness, Consideration, and Conversion (App Install).

Full Funnel (Awareness, Consideration, Conversion)

Meta, Google, TikTok

• Generated more than 30,000 app installs within a 3-month campaign period across Meta, Google, and TikTok.

• Surpassed the industry install rate benchmark by 1.25% through cross-platform optimization and audience refinement.

• Achieved a 13.5% in-app sign-up rate, indicating strong post-install user activation beyond the install itself.