WULING INDONESIA

Wuling Indonesia was a new car brand that has recently expanded its market to Indonesia. They need maximum awareness and leads to book their cars up to the Vehicle Booking Letter (Surat Pemesanan Kendaraan or SPK). Therefore, they are conducting a full-funnel digital campaign.

Full Funnel (Awareness, Consideration, Conversion)

Meta, Google, TikTok

Due to the brand's newness, awareness had not yet reached its full potential at the start of this campaign. Consequently, generating potential leads has been challenging, as the audience lacks trust in the brand. Additionally, negative sentiments within the Indonesian community toward Chinese products further exacerbate these challenges.

- Generated more than 19 million reaches and 62 million impressions with an average 20% decrease in CPM compared to the benchmark in the awareness campaign across multiple platforms.

- Increased the Qualified Lead Rate (Raw Leads to Qualified Leads) by up to 5% by implementing a CAPTCHA on the website to filter out spam/cold leads from filling out the vehicle booking form.

- Successfully increased CTR by 0.78%, reduced CPC by 19%, and raised the landing page view rate (link clicks to landing page views) by 35% by changing the optimization from link clicks to landing page views in the traffic campaign.

- Improved the conversion rate by 1.87% by optimizing lookalike and retargeting audiences from the customer list and updating them periodically.

- Reduced CPA by 21% by running campaigns in Google's Performance Max alongside other Google campaigns across different inventories to support audience signals in the Performance Max campaigns.