Wuling Indonesia

Wuling Indonesia was a new car brand that has recently expanded its market to Indonesia. They need maximum awareness and leads to book their cars up to the Vehicle Booking Letter (Surat Pemesanan Kendaraan or SPK). Therefore, they are conducting a full-funnel digital campaign.

Full Funnel (Awareness, Consideration, Conversion)

Meta, Google, TikTok

Due to the brand's newness, awareness had not yet reached its full potential at the start of this campaign. Consequently, generating potential leads has been challenging, as the audience lacks trust in the brand. Additionally, negative sentiments within the Indonesian community toward Chinese products further exacerbate these challenges.

• Generated 19M+ reach and 62M impressions with an average 20% CPM decrease vs benchmark across Meta, Google, and TikTok awareness campaigns.

• Increased Qualified Lead Rate (Raw to Qualified) by up to 5% by implementing CAPTCHA on the vehicle booking form to filter spam and cold leads.

• Improved CTR by 0.78% and reduced CPC by 19% by shifting campaign optimization from link clicks to landing page views, which also raised landing page view rate by 35%.

• Improved conversion rate by 1.87% through periodic updates to lookalike and retargeting audiences built from the customer list.

• Reduced CPA by 21% by running Performance Max alongside other Google campaign types to strengthen audience signals.